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Brian JenneyEngineering Leader (ex-Clorox), Owner of Parsity.io

Establishing Your Brand Online

In this lesson, Brian discusses the importance of focusing on valuable content when writing online, rather than chasing likes or negative engagement.

This lesson covers:

  • Avoiding negative or clickbait content that might gain attention but harms your professional reputation, such as romanticizing rejection or posting rage bait
  • The value of sharing interesting challenges, technical problems, and personal experiences with solutions, which fosters meaningful conversations and builds credibility
  • Posting about specific technologies, problems you’ve solved, and snippets of code to engage with professionals and attract potential career opportunities

If you need extra help breaking into tech, join Brian's exclusive, cohort-based bootcamp (just 10 students per batch). Use this special link for $800 off: https://www.parsity.io/taro

Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianjenney/