ASO

When it comes to mobile apps, you have a much simpler tool in your arsenal to get users. This lesson teaches you:

• What ASO (app store optimization) is
• Why ASO is much simpler than SEO
• The highest leverage thing you can do to optimize your ASO, explained with a simple example
• Basic, largely technical ways to improve your ASO, which you should just already be doing anyways as a good engineer

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