Word Of Mouth

The most organic source of traffic is happy users simply telling their network how awesome your product is. This lesson teaches you:

• The main metric to understand when it comes to your word of mouth
• 2 product mechanisms you can add to juice up your word of mouth
• How to make an effective sharing flow, explained with an in-depth example
• How to make a compelling referral flow, shown with famous examples

Airbnb blog post about how they sharply refined their sharing flow (an oldie but a goodie): https://medium.com/airbnb-engineering/growth-at-scale-getting-to-product-sharing-fit-ccb4b501ecf