Tell Me About A Time You Exceeded Expectations (Answer)

This video segment describes the interviewee's experience successfully increasing the acquisition of a business credit card at Costco.

• Identifying an Opportunity: The interviewee recognized the untapped potential of the business card, which offered higher profitability compared to the consumer card. They also identified a key differentiator: a higher gas rebate for the business card.
• Leveraging Internal and External Factors: The interviewee capitalized on the increased warehouse incentive for selling business cards and secured additional funding for training and in-store marketing.
• Overcoming Challenges:
  • Internal Competition: The interviewee faced resistance from the consumer card division, who perceived the increased business card acquisition as cannibalizing their own customer base.
  • External Constraints: The interviewee navigated challenges related to Costco's limited marketing space and restrictions on in-store promotions.
• Significant Results: Despite these challenges, the interviewee successfully tripled the initial acquisition target, demonstrating strong project management and execution skills.

This example highlights the interviewee's ability to identify and capitalize on opportunities, overcome internal and external challenges, and achieve significant results.

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