Senior Product Manager, Advertising Insights & Experimentation
Description For Senior Product Manager, Advertising Insights & Experimentation
Adobe Advertising is seeking a Senior Product Manager to lead their Advertising Insights and Experimentation initiatives. This role sits at the intersection of data science, product development, and customer success, focusing on building self-service capabilities such as alerts, insights, recommendations, experiments, and actions for the world's top brands and agencies.
The ideal candidate will bring deep expertise in digital advertising, combined with strong analytical and technical skills. You'll be working with Adobe Advertising, the premier Enterprise platform for advertisers on the largest publisher networks, managing billions in advertising spend. In this role, you'll help brands tackle growing complexity in media plans, rising costs, changing consumer behavior, and measurement challenges.
Your responsibilities will span the entire product lifecycle - from discovery and definition to development and monetization. You'll need to synthesize customer needs, market research, and technical capabilities to build innovative solutions. The role requires both strategic thinking and hands-on execution, whether you're creating prototypes, analyzing data, or collaborating with cross-functional teams.
Key qualifications include 5+ years of Product Management experience in Digital Advertising, proven expertise in marketing analytics, and technical skills in SQL/Python. You should be comfortable leading across different geographies and organizational levels while maintaining a strong customer focus.
The position offers competitive compensation ($122,200 - $234,200 annually) plus benefits and equity opportunities. You'll be joining Adobe's mission to change the world through digital experiences, working with a team that values innovation, ownership, excellence and authenticity.
This is an ideal role for someone who wants to shape the future of advertising technology while working with enterprise clients and cutting-edge AI solutions. You'll have the opportunity to drive meaningful impact at scale, helping major brands optimize their advertising investments through data-driven insights and experimentation.
Responsibilities For Senior Product Manager, Advertising Insights & Experimentation
- Lead the Advertising Insights and Experimentation track across discovery, definition, cross-functional alignment, development, distribution, and monetization strategy
- Build a deep understanding of both customer needs and technology capabilities to formulate the roadmap
- Define customer requirements and detailed feature requirements co-creating with customer-facing teams and customers directly
- Be hands-on with prototypes and data storyboards to supplement product requirements
- Develop product features collaborating with design, data science, engineering, and program management
- Follow-through on product adoption by partnering with customer success, enablement, and sales
- Monitoring and analyzing product usage data to inform improvements
- Regularly communicate learning, progress, and plans across the organization: both horizontal and vertical
Requirements For Senior Product Manager, Advertising Insights & Experimentation
- 5+ years of Product Management work experience in Digital Advertising
- Cross-functional leadership working across geo, time zone, and seniority levels
- Proven record in marketing analytics and information design
- Effective Communication: speech, written narratives and presentations, messaging
- Analytical and Problem-solving skills: handy with SQL, Python, R
- Create the Future: Take customer-centric bets and be fearless in realizing them
- Own the outcome: Drive cross-functional alignment, take tough calls, and drive end results
- Raise the Bar: Strive for excellence by prioritizing well and motivating the team to grow
- Be Genuine: Support and challenge each other by being transparent, direct, and ethical
- Bachelor's degree in Business, Marketing Analytics, Computer Science, or Statistics or equivalent
Benefits For Senior Product Manager, Advertising Insights & Experimentation
- Competitive salary range: $122,200 - $234,200 annually
- Annual Incentive Plan (AIP)
- Potential long-term incentives in the form of new hire equity award
- Equal Employment Opportunity and affirmative action employer
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