Marketing Automation Engineer
Description For Marketing Automation Engineer
Allwyn Lottery Solutions, a subsidiary of Allwyn Entertainment Group, is seeking a Marketing Automation Engineer to join their team. As a global leader in digital gaming solutions for lotteries worldwide, we're looking for someone to play a crucial role in integrating our data platform, AWLS products, and marketing deployment blueprints. The role focuses on Braze as the preferred customer engagement platform, requiring expertise in driving innovation and value from it.
The position demands strong technical skills for building and enhancing personalization, templates, landing pages, campaign workflows, and API integrations. You'll work closely with frontend engineers, data engineers, and analysts to optimize marketing automation efforts and contribute to campaign success. The role involves supporting and mentoring users across the group, including customers, by conducting workshops and assisting with campaign execution.
As part of the Global BI and CRM product unit, you'll contribute to building a full omnichannel analytics and CRM capability. The ideal candidate should have experience with marketing automation platforms, strong front-end skills, and a deep understanding of data-driven marketing strategies. This is an excellent opportunity for someone passionate about marketing technology and eager to work in a dynamic, international environment with comprehensive benefits and growth opportunities.
The company operates in multiple countries including Austria, the Czech Republic, Greece, Cyprus, and Italy, focusing on innovation, technology, efficiency, and safety across their gaming entertainment portfolio. Their mission is to be a trusted guardian of all that is good in lotteries and casual gaming entertainment, with a purpose to make play better for all.
Responsibilities For Marketing Automation Engineer
- Lead the development and integration of marketing automation capabilities across platforms
- Drive adoption and utilisation of data-driven marketing strategies
- Act as the in-house expert on Braze while supporting other marketing tools
- Contribute to the digital marketing roadmap and overall strategy
- Champion best practices, standardisation, and scalability
- Deliver robust, resilient, and high-performing solutions
- Mentor, support and train internal marketing teams and external customers
Requirements For Marketing Automation Engineer
- Hands-on experience with at least one marketing automation platform (Braze preferred)
- Proven track record in developing high-volume, data-driven marketing campaigns
- Strong experience in building, customising, and optimising email templates
- Solid front-end skills, including HTML, CSS, JS
- Experience managing end-to-end campaign delivery
- Comfortable working with APIs and integrating marketing platforms with data sources
- Experience collaborating with cross-functional teams
- Familiarity with A/B testing frameworks and campaign performance measurement
- Understanding of marketing tools in broader data ecosystems
- Familiarity with real-time data flows and event tagging
- Experience with tag management platforms
- Familiarity with CDPs like Segment, mParticle, or similar
Benefits For Marketing Automation Engineer
- Dynamic team with enthusiastic experts
- Diverse environment full of opportunities
- Comprehensive onboarding experience
- Attractive salary and bonus plan
- Health and life insurance for you and family
- Well-being allowance
- Monthly lunch allowance
- Developmental 360° feedback framework
- Unlimited Training options and tools
- Extensive leave plan
- Employee Assistance Program
- Flexible working arrangements
- Modern workspace environment
- Apple equipment and top-notch office technology
