Brand Manager, Retail Platforms

A global technology company that creates consumer electronics, software, and services.
$143,900 - $216,900
Frontend
Staff Software Engineer
In-Person
5,000+ Employees
8+ years of experience
Consumer · E-Commerce

Description For Brand Manager, Retail Platforms

Apple's Marcom team is seeking a Retail Brand Manager to lead strategy, creative development, and integration for Apple Retail Store and Online Store initiatives. This role serves as a crucial bridge between the Retail business and Marcom teams, focusing on creating innovative, best-in-class customer experiences. The position requires expertise in developing first-party applications and digital platforms, with a focus on evolving customer experiences across physical stores and digital environments. The ideal candidate will drive commerce, engagement, loyalty, and brand equity through omnichannel solutions.

The role involves managing complex stakeholder relationships, driving consensus across diverse teams, and thriving in dynamic environments. Key responsibilities include overseeing digital platform strategy, facilitating creative execution, and connecting efforts globally. The position offers comprehensive benefits including medical coverage, stock options, and educational support, with a competitive salary range of $143,900 to $216,900.

Apple's commitment to diversity and innovation is reflected in their approach to bringing together individual imaginations to create wonderful products that change lives. The role sits within Marcom, the creatively-led global team overseeing Apple's consumer-facing marketing, ensuring flawless development and execution of world-class communications across all media platforms. This position offers the opportunity to impact hundreds of millions of Apple customers worldwide through simple, engaging, and inspiring marketing experiences.

Last updated 5 days ago

Responsibilities For Brand Manager, Retail Platforms

  • Overseeing the strategy, creative development, and ongoing evolution of Apple Retail digital platforms
  • Developing experience design strategy and facilitating creative execution
  • Leading presentations and navigating approval process across organization
  • Partnering with functional teams and business partners to align shared vision
  • Connecting efforts across teams and GEOs to create global solutions

Requirements For Brand Manager, Retail Platforms

  • 8+ years experience in design agency, digital experience agency and/or in-house marketing or product experience
  • Experience working on consumer initiatives on digital marketing platforms
  • Strong leadership and cross functional management skills
  • Expert-level communication and presentation skills
  • Previous experience working with international partners
  • Strong critical thinking, project management, and creative development experience
  • Extremely detail oriented with exceptional follow-through skills

Benefits For Brand Manager, Retail Platforms

Medical Insurance
Dental Insurance
Equity
Education Budget
Relocation Benefits
  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Employee stock programs
  • Discounted products and free services
  • Education reimbursement
  • Discretionary bonuses
  • Commission payments
  • Relocation benefits

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