Product Marketing Manager
Description For Product Marketing Manager
Coinbase Developer Platform (CDP) is seeking a seasoned Product Marketing Manager to spearhead the growth of their developer business. This role is crucial for building and executing the go-to-market strategy for Coinbase's developer-focused products and services. CDP is dedicated to simplifying onchain development, which is currently challenging even for experienced developers. The team operates with startup-like agility within Coinbase, focusing on creating API and SDK products for wallets, paymaster, staking, stablecoins, and onchain data.
The ideal candidate will bring 8+ years of product marketing experience in developer-focused software companies, with at least 2 years in the blockchain ecosystem. You'll be responsible for developing marketing strategies, leading product launches, creating compelling content, and working cross-functionally to drive developer acquisition and retention. The role offers competitive compensation ranging from $195,500 to $230,000, along with comprehensive benefits including medical, dental, vision, and 401(k).
This position offers an exciting opportunity to shape the future of blockchain development and help achieve Coinbase's mission of bringing a million developers onchain. You'll work in a fast-paced environment with strong ownership culture and will be instrumental in expanding Coinbase's presence in the developer ecosystem. The role combines technical expertise with marketing prowess, making it perfect for someone passionate about both blockchain technology and developer advocacy.
Responsibilities For Product Marketing Manager
- Develop and execute integrated marketing strategy for Coinbase Developer Platform
- Be the voice of the customer and trusted advisor for product messaging and brand differentiation
- Develop and lead product launches, developer activation/retention programs and GTM campaigns
- Create marketing collateral including presentations, one-pagers, case studies, webinars, and websites
- Work cross-functionally to build customer pipeline and achieve developer acquisition/retention rates
- Measure and report performance of product marketing initiatives
- Think strategically about bringing developers onchain more quickly
Requirements For Product Marketing Manager
- Minimum 8 years of experience in product marketing for developer-focused software companies
- At least 2 years experience within the onchain ecosystem
- Foundational expertise in software development fundamentals
- Strong understanding of blockchain technology
- Ability to speak the language of onchain developers
- Powerful storytelling skills: written, verbal, and visual
- Advanced quantitative and deductive skills
- Outstanding project management skills
- Ability to quickly learn technical topics
- Strong relationship building skills with product teams and cross-functional partners
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