Senior CRM Developer
Description For Senior CRM Developer
e.l.f. Beauty, Inc. is a leading beauty company with a portfolio of successful brands including e.l.f. Cosmetics, Well People, Keys Soulcare, and Naturium. With impressive growth showing 24 consecutive quarters of net sales growth and reaching $1 Billion in FY24, they're the #2 mass cosmetics brand in the US. They're seeking a Senior CRM Developer to lead their Braze platform implementation and manage digital marketing campaigns across email, SMS, and push notifications. The role combines technical expertise with marketing automation, requiring strong skills in SQL, APIs, and CRM platforms. The position offers a flexible hybrid work environment and competitive benefits including equity and bonus opportunities. The ideal candidate will have 7-10 years of CRM platform experience and be comfortable working in a fast-paced environment managing multiple brand initiatives. This role provides an opportunity to impact the digital marketing strategy of a rapidly growing beauty company while working with modern marketing technologies and leading a team of developers.
Responsibilities For Senior CRM Developer
- Develop and execute CRM campaigns using Braze platform tools
- Configure templates and user journeys using Liquid and HTML
- Develop, test, and document email, SMS, push campaign development
- Work with CRM team stakeholders to understand requirements
- Lead and guide remote email developers
- Build queries and audience criteria for CRM journeys
- Oversee new data and data integrations to Braze
- Provide expertise in system and data architecture
- Create and monitor automations in Braze
- Investigate and resolve bugs related to CRM initiatives
Requirements For Senior CRM Developer
- 7-10 years of experience in CRM platforms like Braze or Salesforce Marketing Cloud
- Experience with Consumer Products, Retail or DTC Ecommerce
- Proficient in SQL, AMPscript, Liquid, XML queries
- Experience with APEX and REST/SOAP APIs
- Experience using testing tools like Litmus
- Experience working with Customer Data Platform (CDP)
- Strong understanding of relational databases and data modeling
- Strong understanding of adaptive and responsive coding techniques
- Ability to work in fast-paced environment across 4 brands
- People management experience is a plus
Benefits For Senior CRM Developer
- Competitive pay
- Bonus eligibility (200% of target over last four fiscal years)
- Equity
- Flexible time off
- Year-round half-day Fridays
- Hybrid work schedule (3 days office, 2 days home)
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