Senior Email Campaign Engineer

A privately held financial services company that makes financial expertise broadly accessible and effective in helping people live the lives they want.
Backend
Senior Software Engineer
Hybrid
1,000 - 5,000 Employees
5+ years of experience
Finance

Description For Senior Email Campaign Engineer

Fidelity Investments is seeking a Senior Email Campaign Engineer to join their dynamic digital marketing team. This role is crucial in deepening relationships with millions of customers through personalized data and email channel expertise. The position offers an opportunity to evolve operational processes and implement new MarTech capabilities while honing analytical, strategic, tech, collaboration, and leadership skills.

The ideal candidate will serve as Fidelity's Center of Excellence on current and emerging practices that power customer-obsessed email marketing programs. Working within the central marketing function of Fidelity Wealth, you'll be responsible for planning, managing, coding, and deploying personal, relevant, and timely promotional, service, and regulatory email communications.

The role requires expertise in email channel marketing, with significant experience in digital execution and marketing technology. Technical skills include proficiency in HTML, SQL, and various email service platforms like Salesforce Marketing Cloud. The position demands strong project management abilities, excellent analytical skills, and the capacity to lead cross-functional teams.

As part of the Email Engineering and Marketing Orchestration (EEMO) team, you'll work cross-functionally to support end-to-end enablement and implementation of Wealth & Brokerage emails. The role offers a hybrid working model, blending onsite and offsite work experiences, with onsite work required every other week.

Fidelity offers comprehensive benefits including 401(k) with company match, medical/dental/vision coverage, parental leave, and student loan assistance. The company values diversity and inclusion, encouraging success based on individual merits and abilities. This is an excellent opportunity for a senior professional looking to make a significant impact in a leading financial services organization.

Last updated a month ago

Responsibilities For Senior Email Campaign Engineer

  • Plan and execute email campaigns from strategy through deployment
  • Build and edit email code using Salesforce Marketing Cloud Content Builder and AMPscripting tools
  • Collaborate with technology teams to onboard new email programs
  • Lead cross-organizational projects as email channel subject matter expert
  • Support template specifications, technical design, and channel best practices
  • Provide guidance and lead training for team members

Requirements For Senior Email Campaign Engineer

JavaScript
  • Expertise in Email channel marketing
  • Experience with digital execution, marketing technology, digital marketing
  • Knowledge of email service platforms (Salesforce Marketing Cloud, Sales Cloud, Adobe Target, Simon Data, Segment CDP)
  • Basic front-end HTML skills required, basic SQL skills
  • Strong project management and time management skills
  • Excellent PowerPoint, Excel, Outlook, and Word skills
  • Strong analytical and problem-solving abilities
  • Ability to lead and influence through ambiguity
  • Strong attention to detail and methodical thinking

Benefits For Senior Email Campaign Engineer

401k
Medical Insurance
Dental Insurance
Vision Insurance
Parental Leave
  • 401(k) with company match
  • Medical, dental, vision and prescription drug coverage
  • 16-week maternity leave & 12-week parental leave
  • Student loan assistance

Interested in this job?

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