Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
Description For Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
Google's gTech Ads team is seeking a Business and Marketing Data Scientist to join their team in Shanghai or Beijing, China. This role is part of the gTech Ads division, responsible for support and services across Google's Ad products stack. The ideal candidate will have a strong background in data science, statistics, and machine learning, with experience in marketing analytics. They will lead data science aspects of client engagements, collaborate with customers to solve complex problems, and translate data insights into actionable recommendations. The role requires fluency in both Mandarin and English, and involves working closely with various teams to drive innovation and optimize capabilities. This position offers an opportunity to work on impactful projects at the intersection of data science and digital advertising, helping businesses of all sizes achieve better results through Google's advertising products.
Responsibilities For Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
- Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management, with knowledge of ML and statistics.
- Collaborate with customers to unpack their problems and identify the best statistical techniques that can solve the problem, own the development of a modeling framework.
- Engage important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution.
- Collaborate with customers and internal teams to translate data and model results into tactical insights that are actionable for decision-making. Co-present to and work with clients to integrate recommendations into business processes.
- Collaborate with Product/Engineering teams to increase and optimize capabilities of our Applied team, employing methods which create opportunities for scale, proactively helping to drive innovation.
Requirements For Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
- Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
- 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
- Ability to communicate in Mandarin and English fluently to support client relationship management in this region.
Jobs Related To Google Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
