Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
Description For Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
Google's gTech Ads team is seeking a Business and Marketing Data Scientist to join their dynamic organization responsible for supporting customers across their entire Ad products stack. This role combines technical expertise in data science with client-facing responsibilities, requiring both strong analytical skills and excellent communication abilities in both Mandarin and English.
The position offers a unique opportunity to work at the intersection of marketing analytics and machine learning, where you'll lead data science initiatives focused on marketing effectiveness and portfolio management. You'll be collaborating with customers to solve complex problems using advanced statistical techniques and ML models, while also working closely with internal teams to drive innovation and scale solutions.
As a member of the team, you'll be part of Google Ads' mission to power the open internet by connecting people, publishers, and advertisers through innovative advertising solutions. The role requires a strong foundation in statistics and programming, with experience in tools like Python, R, and SQL, combined with the ability to translate technical insights into actionable business recommendations.
The position offers exposure to diverse projects across Google's advertising ecosystem, from search and display to shopping and video advertising. You'll work with businesses of all sizes, from small enterprises to large brands, helping them achieve better ROI through data-driven decisions. This role is perfect for someone who combines technical expertise with business acumen and enjoys working in a collaborative, cross-functional environment.
Working at Google, you'll be part of a company that values diversity, equity, and inclusion, with a strong commitment to creating a culture of belonging. The role offers the opportunity to make a significant impact on Google's advertising products while working with cutting-edge technology and data science methodologies.
Responsibilities For Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
- Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management, with knowledge of ML and statistics
- Collaborate with customers to unpack their problems and identify the best statistical techniques that can solve the problem, own the development of a modeling framework
- Engage important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution
- Collaborate with customers and internal teams to translate data and model results into tactical insights that are actionable for decision-making. Co-present to and work with clients to integrate recommendations into business processes
- Collaborate with Product/Engineering teams to increase and optimize capabilities of our Applied team, employing methods which create opportunities for scale, proactively helping to drive innovation
Requirements For Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
- Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience
- 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis
- Ability to communicate in Mandarin and English fluently to support client relationship management in this region
Jobs Related To Google Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
