Senior Data Scientist, Research, Ads Insight and Measurement
Description For Senior Data Scientist, Research, Ads Insight and Measurement
Google is seeking a Senior Data Scientist for their Research, Ads Insight and Measurement team. This role involves creating and planning campaigns to serve the right ads to the right users, helping allocate resources to the right channels, and allocating bids and budgets across campaigns appropriately. The ideal candidate will have a strong background in statistical modeling, experience with data analysis software, and the ability to work with large, complex datasets. They will be responsible for suggesting and shaping new data-driven advertising products, collaborating with various teams to define and answer relevant questions about advertising effectiveness, and using advanced analytical methods to drive business decisions. This position offers the opportunity to work at the forefront of data science in advertising, combining large-scale experimentation, statistical-econometric methods, and machine learning to solve complex business problems at scale.
Responsibilities For Senior Data Scientist, Research, Ads Insight and Measurement
- Suggest, support, and shape new data-driven and privacy-preserving advertising and marketing products in collaboration with Engineering, Product, and Customer-facing teams
- Collaborate with teams to define relevant questions about advertising effectiveness, incrementality assessment, the impact of privacy, user behavior, brand building, bidding. Develop and implement quantitative methods to answer those questions
- Combine large-scale experimentation, statistical-econometric, machine learning, and social-science methods to answer business questions at scale
- Use causal inference methods to design and suggest experiments and new ways to establish causality, assess attribution, and answer strategic questions using data
- Work with large, complex data sets. Conduct analyses that include data gathering and requirements specification, Exploratory Data Analysis (EDA), model development, and written and verbal delivery of results to business partners and executives
Requirements For Senior Data Scientist, Research, Ads Insight and Measurement
- Master's degree in Statistics, Economics, a related quantitative field, or equivalent practical experience
- 10 years of experience in statistical modeling, including team management
- Experience with statistical software (e.g., R, Python, MATLAB, Pandas) and database languages
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