Principal Product Manager (Digital Marketers & Agencies)

Mailchimp is a leading marketing platform that empowers millions of small businesses to connect with their audience and drive real revenue growth. As we expand our focus, we're revolutionizing how businesses can leverage our entire suite of tools for end-to-end success in multi-channel digital marketing. We're enabling digital marketing agencies to find new levels of success for their customers through advanced marketing solutions.

As our Principal Product Manager for Digital Marketing & Advertising, you'll help lead the development of intelligent, integrated multi-channel solutions. These solutions are designed to empower advanced marketers and agencies to deliver greater success for their clients, ultimately fueling business growth. By optimizing strategies across our platform, you'll empower our customers to expand their audiences, enhance engagement, and ultimately boost their ROI through highly targeted, AI-driven multi-channel marketing.

Building on Intuit's decade-long investment in AI, we're integrating advanced AI and machine learning algorithms into our platform, with a specific focus on multi-channel digital marketing. You'll be driving the future of how businesses connect with their customers throughout the entire marketing funnel!

Responsibilities:

• Develop and own both high-level roadmap and detailed delivery plans for advanced digital marketing functionality across the entire Mailchimp suite, including email marketing, sms, automations, CDP, CRM, and analytics
• Interact with expert marketer customers to understand pain points, collect requirements, and seek a deep understanding of digital marketing and advertising needs
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing advertising platforms and marketing systems
• Lead cross-functional teams to deliver innovative solutions that eliminate silos and enable the entire marketing ecosystem
• Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption
• Mentor and coach aspiring product managers, accelerating AI adoption in marketing contexts and fostering a culture of innovation

Qualifications:

• 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and ecommerce tools
• Strong understanding of ecommerce principles, best practices in conversion rate optimization, and their application across the entire customer journey
• Experience with A/B testing and data-driven decision making in the context of ecommerce performance and customer data analysis
• Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels
• Passion for creating innovative solutions that solve real ecommerce challenges and drive marketing success, with a deep understanding of online retail needs
• Strong background working on solutions related to ecommerce platforms, digital marketing, or customer relationship management
• Excellent organizational, teamwork, and execution skills with the ability to drive work to completion in a fast-paced ecommerce environment
• Experience with AI/ML technologies and their application in ecommerce contexts, particularly in enhancing customer interactions and predictive analytics
• Bachelor's degree or equivalent; MBA or software engineering background is a plus