Performance Marketing Manager - Paid Social, RL
Description For Performance Marketing Manager - Paid Social, RL
Meta is seeking a Performance Marketing Manager - Paid Social, RL to drive business outcomes tied to the virtual reality and augmented reality ecosystem. The role involves developing optimization programs, driving experimentation, and working with cross-functional teams to influence and align on optimization efforts. Key responsibilities include:
- Developing and driving optimization programs to increase performance across the full marketing funnel
- Driving experimentation across key optimization levers
- Using tools like Excel, Tableau, and custom marketing analytics dashboards to analyze data
- Identifying budget optimization strategies using attribution data and media mix models
- Working with communication planning team and agency partners
- Building and evolving Ad Tech solutions in partnership with technical engineering, privacy and legal teams
The ideal candidate should have a Master's degree in Media Management, Marketing, or related field and four years of relevant work experience. They should have expertise in creating and implementing paid social media strategies, executing full-funnel marketing campaigns, and experience with marketing measurement tools.
Meta offers a competitive salary range of $160,587 to $165,000 per year, plus bonus, equity, and benefits. The company is committed to providing reasonable accommodations and equal employment opportunities.
Join Meta to shape the future of social technology and go beyond the constraints of screens, distance, and even the rules of physics.
Responsibilities For Performance Marketing Manager - Paid Social, RL
- Drive business outcomes tied to the virtual reality and augmented reality ecosystem
- Develop and drive optimization programs to increase performance across the full marketing funnel
- Drive experimentation across key optimization levers
- Brainstorm and identify new optimization and growth opportunities across paid media channels
- Use tools like Excel, Tableau, and custom marketing analytics dashboards to analyze data
- Identify budget optimization strategies using attribution data and media mix models
- Work with communication planning team and agency partners
- Partner closely with cross-functional teams across all workstreams
- Build and evolve Ad Tech solutions in partnership with technical engineering, privacy and legal teams
- Drive paid media channel experimentation, a/b testing, analyzing data sets, and interpreting them
Requirements For Performance Marketing Manager - Paid Social, RL
- Master's degree in Media Management, Marketing, or related field
- Four years of work experience in media or marketing-related occupation
- Experience in creating, implementing, measuring, and optimizing comprehensive paid social media strategy
- Experience in executing full-funnel marking campaigns across social media platforms
- Experience in marketing experimentation, A/B testing, analyzing data sets, and interpreting them
- Proficiency in Excel, Tableau, and analytical dashboards
- Experience in managing high-impact cross-functional work with project management skills
- Knowledge of marketing measurement tools such as lift measurement, attribution model, or media mix model
- Marketing experience in consumer hardware, ecommerce, technology, or augmented/virtual reality
- Experience with marketing strategy, content management, and social listening tools
Benefits For Performance Marketing Manager - Paid Social, RL
- 401k
- Equity
- Medical Insurance
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