To empower the businesses who use our advertising platform, we strive to provide consistent, actionable, and personalized guidance within our interface solutions to help them more effectively reach their customers and grow their businesses. We're looking for an experienced candidate who is passionate about technology, innovation and advertising. The Product Marketing Manager will be responsible for driving market requirements and launch plans for Meta's guidance solutions across our advertiser interfaces for all advertisers using our platform.
Responsibilities:
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering.
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products.
- Partner with cross-functional teams across Meta that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner.
- Focus on integrity/trust and safety related products while also driving forward products that help enable Meta customers with efficient support.
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.
- Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning.
- Drive adoption and understand gaps in integrity / support related products.
Minimum Qualifications:
- 4+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
- Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives.
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
- Experience with setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
- Communication experience with technical, business, and external stakeholders.
Preferred Qualifications:
- MBA or other relevant advanced degree.
- Experience collaborating with cross-functional teams to drive results.
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches).
- Experience in the advertising space with online media and integrity/trust and safety support related products.