Product Marketing Manager, Threads

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses.
$215,467 - $224,086
Marketing
Mid-Level Software Engineer
Contact Company
5,000+ Employees
5+ years of experience
Social Media · Technology

Description For Product Marketing Manager, Threads

Meta is seeking a Product Marketing Manager for Threads to drive the multi-year video investment strategy and roadmap. The role involves collaborating with various teams to execute go-to-market plans, synthesize insights for product direction, and shape the Threads approach to text creation. The ideal candidate will understand creator needs, influence product development, and have experience in business strategy, product marketing, and launching new products. This position offers a competitive salary range of $215,467 to $224,086 per year, plus bonus, equity, and benefits. Meta values diversity and provides equal employment opportunities, as well as accommodations for candidates with disabilities or special needs.

Last updated 2 months ago

Responsibilities For Product Marketing Manager, Threads

  • Partner with product management and engineering to define and shape a multi-year video investment strategy and roadmap
  • Envision and execute go-to-market plans for Threads
  • Surface & synthesize qualitative & quantitative insights that shape product direction
  • Shape the Threads approach to text creation through audience segmentations, market analyses, and first-person research
  • Understand and evangelize for the needs of creators
  • Influence the development of products and features that support Threads and Instagram's ecosystem of tools for expression

Requirements For Product Marketing Manager, Threads

  • Bachelor's degree in Marketing, Business Administration, Management, or related field
  • 60 months of progressive, post-baccalaureate experience in the job offered or related occupation
  • Experience in business strategy or product marketing
  • Experience launching and driving adoption for new products and services
  • Experience conveying ideas to end users and engineering teams
  • Experience developing marketing strategies using quantitative and qualitative insights

Benefits For Product Marketing Manager, Threads

Medical Insurance
Dental Insurance
Vision Insurance
  • Bonus
  • Equity
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance

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