Developer Product Marketing Manager

Retool is the fast way to build internal tools.
Full-Stack
Staff Software Engineer
In-Person
300 Employees
8+ years of experience

Description For Developer Product Marketing Manager

At Retool, we're changing the way software is built. We've developed the fastest way to build internal tools, saving companies time, resources, and engineering bandwidth. Whether it's refunding orders, underwriting loans, managing marketplaces, rolling out new features, analyzing transactions, or providing customer support, Retool makes it dramatically faster and easier to build internal tools that teams need.

As a Developer Product Marketing Manager, you'll:

  • Establish a developer marketing strategy that helps us build a new category of software development, influencing the audience and priorities for our marketing, product, and developer experience teams.
  • Produce creative campaigns and moments, partnered with technical PMs and developer advocates, that capture the hearts and minds of developers and convince them to try our suite of products.
  • Drive the full cycle of product marketing, from informing product strategy to building GTM strategies, creating major launch moments to driving long-term adoption for our platform and the underlying technical foundation that powers all of Retool's products.
  • Develop product positioning and messaging informed by user research, competitive research, and a real understanding of how our most technical products actually work.
  • Become one of the biggest advocates for developer experience—advocating for existing and prospective users.
  • Keep a pulse on our competitive landscape (including building software from scratch) and become the go-to expert for your audience to help shape the product roadmap and strategy.
  • Work closely with cross-functional teams to develop go-to-market strategy and drive launches for our products.
  • Collaborate with our GTM enablement teams to create a cohesive and clear message for developers.

The ideal candidate will have:

  • 8+ years experience in Marketing or a technical role
  • Experience marketing highly technical products and technical fluency
  • Data-oriented curiosity and a track record of using insights to drive decisions
  • A degree in computer science, engineering, math, or a technical field
  • Excellent written and verbal communication, with experience writing for technical audiences
  • Strong project management skills
  • A sense of curiosity and first principles thinking

Join us in revolutionizing software development and making a significant impact on how businesses build and use internal tools!

Last updated 9 months ago

Responsibilities For Developer Product Marketing Manager

  • Establish a developer marketing strategy
  • Produce creative campaigns and moments for developers
  • Drive full cycle of product marketing
  • Develop product positioning and messaging
  • Advocate for developer experience
  • Monitor competitive landscape
  • Work with cross-functional teams on go-to-market strategy
  • Collaborate on creating cohesive messaging for developers

Requirements For Developer Product Marketing Manager

JavaScript
  • 8+ years experience in Marketing or a technical role
  • Experience marketing highly technical products and technical fluency
  • Data-oriented curiosity and track record of using insights to drive decisions
  • A degree in computer science, engineering, math, or a technical field
  • Excellent written and verbal communication, with experience writing for technical audiences
  • Strong project management skills
  • Sense of curiosity and first principles thinking

Interested in this job?

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