Director, Technical Marketing, Demo Engineering

A leading enterprise software company specializing in customer relationship management and cloud-based solutions.
$230,800 - $334,600
Backend
Principal Software Engineer
In-Person
5,000+ Employees
10+ years of experience
AI · Enterprise SaaS

Description For Director, Technical Marketing, Demo Engineering

Join Salesforce's innovative Agentforce AI marketing team as the Director of Technical Marketing and Demo Engineering, where you'll spearhead the creation and delivery of world-class product demonstrations. This role combines technical leadership with strategic vision, requiring a seasoned professional with 10+ years of software engineering experience and a passion for showcasing cutting-edge AI technology.

As a player-coach, you'll lead a team of Demo Engineers while maintaining hands-on involvement in critical projects. Your responsibilities span from defining demo strategies aligned with marketing objectives to establishing quality standards and mentoring team members. You'll work closely with various stakeholders, from technical teams to executive leadership, ensuring Agentforce demos effectively communicate value and build trust.

The position demands expertise in Salesforce development, including Lightning Web Components and Apex Classes, along with a strong understanding of Generative AI technologies. You'll be responsible for maintaining robust demo environments and establishing processes for asset management to ensure scalability and knowledge sharing.

The role offers an exciting opportunity to work at the intersection of AI technology and technical marketing, with a competitive salary range of $230,800 - $334,600. Based in San Francisco, you'll be part of a dynamic team driving innovation in how Salesforce presents its AI capabilities to the world. This position is perfect for a technical leader who combines deep engineering knowledge with excellent communication skills and a strategic mindset.

Your impact will be significant, shaping how audiences experience and understand Agentforce's capabilities through compelling demonstrations. The role requires someone who can thrive in a fast-paced environment, lead complex projects, and inspire teams while maintaining the highest standards of technical excellence.

Last updated 20 hours ago

Responsibilities For Director, Technical Marketing, Demo Engineering

  • Lead the Strategic Vision for Demos and champion overall strategy for Agentforce demos
  • Elevate Demo Quality and Credibility by establishing and maintaining highest standards
  • Guide and Mentor the Demo Engineering Team
  • Collaborate and Influence across technical marketers, UX designers, and product teams
  • Drive Innovation in Demo Techniques
  • Oversee Demo Environment Strategy
  • Champion Demo Asset Management

Requirements For Director, Technical Marketing, Demo Engineering

JavaScript
  • 10+ years experience in software engineering with focus on demo creation
  • Proven ability to translate product narratives into compelling demo strategies
  • Deep understanding of technical creativity and adaptability
  • Exceptional leadership, communication, and interpersonal skills
  • Demonstrated experience leading and mentoring technical teams
  • Experience with Salesforce development, Lightning Web Components, Flows, and Apex Classes
  • Knowledge of Generative AI technologies, LLM APIs, LangChain, and Vector Databases
  • Experience in delivering demos for high-visibility moments

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