Senior Growth Marketing Manager
Description For Senior Growth Marketing Manager
Salesforce is seeking a Senior Growth Marketing Manager to join their Growth Marketing team. This role focuses on driving self-serve expansion and Product-Led Growth (PLG) principles within the existing customer base. The position requires 7+ years of experience in growth marketing or SaaS marketing, with responsibilities including developing strategies for product adoption, implementing growth initiatives, and collaborating across teams. The role offers competitive compensation ($155,400 - $213,800) and comprehensive benefits. The ideal candidate will have strong experience in product-led growth strategies, data analysis, and customer journey optimization. This position presents an opportunity to work with a leading enterprise SaaS company known for its commitment to equality and improving the state of the world through business. The role involves working with cross-functional teams to drive customer growth and expansion, making it perfect for strategic thinkers with strong communication skills and a passion for innovation in the SaaS space.
Responsibilities For Senior Growth Marketing Manager
- Develop and implement comprehensive strategies to increase product adoption and drive upsell opportunities
- Define and track key metrics to evaluate expansion growth initiatives
- Drive adoption and expansion programs, including lifecycle marketing and in-app experiences
- Implement experimentation and optimization efforts across the customer journey
- Partner with product management, engineering, sales, and marketing teams
- Influence product roadmaps and feature prioritization
Requirements For Senior Growth Marketing Manager
- 7+ years of experience in growth marketing, SaaS marketing, or related roles
- Proven track record of driving product-led growth strategies for SaaS
- Strong understanding of growth marketing principles and lifecycle management
- Proficiency in data analysis and interpretation
- Experience managing and optimizing growth funnels
- Strategic mindset with ability to identify innovative growth opportunities
- Excellent communication skills
Benefits For Senior Growth Marketing Manager
- Equity
- Medical Insurance
- Company Benefits Package
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