Senior Developer Marketing Manager

A platform providing business automation and connecting millions of small business customers with app partners and financial services through the Xero App Store.
Melbourne VIC, AustraliaSydney NSW, AustraliaPerth WA, Australia
Backend
Senior Software Engineer
Hybrid
5+ years of experience
Enterprise SaaS · Finance

Description For Senior Developer Marketing Manager

Xero, a leading platform in business automation, is seeking a Senior Developer Marketing Manager for their Ecosystem team. This role is crucial in growing one of the world's largest marketplaces for business apps, connecting millions of small business customers with over 1000 app partners. The position focuses on accelerating the engagement and growth of their developer ecosystem through strategic marketing initiatives.

The role involves leading community interactions and marketing programs to enhance product utilization, developer engagement, and channel revenue. You'll be responsible for executing platform marketing strategies, creating educational content, managing nurture campaigns, and optimizing the developer experience. This is a fixed-term position until December 2025, offering hybrid or remote work options across major Australian cities.

The ideal candidate brings 5+ years of developer relations experience, technical expertise, and a proven track record in content-led acquisition initiatives. You'll work closely with leadership to shape the platform's value proposition and improve the Xero Developer Centre. The position offers comprehensive benefits including generous leave, health benefits, equity participation, and career development opportunities.

Xero prides itself on its collaborative and inclusive culture, actively supporting diversity in the workplace. They encourage applications from candidates who might not meet every requirement but are passionate about the role. The company's commitment to work-life balance and employee wellbeing is reflected in their extensive benefits package and flexible working arrangements.

Last updated 6 days ago

Responsibilities For Senior Developer Marketing Manager

  • Execute the platform marketing strategy to drive growth and engagement within the Xero partner ecosystem
  • Develop program strategy and delivery for Xero Developers
  • Write targeted education and content to build engagement
  • Manage email nurture campaigns for developer experience and product adoption
  • Improve Xero Developer brand to drive awareness and acquisition
  • Boost engagement across developer social channels and community forums
  • Collaborate with leadership to deliver channel acquisition programs
  • Work on platform and partner value proposition
  • Optimize the Xero Developer Centre to improve experience and conversion

Requirements For Senior Developer Marketing Manager

JavaScript
TypeScript
  • 5+ years developer relations experience in program management, developer marketing or partnership roles
  • Technical background and expertise working with a technical or developer audience
  • Track record delivering effective content-led acquisition initiatives
  • Experience building community engagement and advocacy through targeted education programs
  • Proven experience developing marketing strategy, audience segmentation, positioning and messaging
  • Experience with marketing automation, CRM and business software
  • Experience in a marketplace, SaaS or high-growth tech business is highly sought after

Benefits For Senior Developer Marketing Manager

Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Assistance
Parental Leave
Equity
  • Generous paid leave
  • Dedicated physical and mental wellbeing leave
  • Employee Assistance Program
  • Health insurance
  • Life insurance
  • Income protection
  • Wellbeing and sports programmes
  • 26 weeks paid parental leave for primary caregivers
  • Employee Share Plan
  • Flexible working
  • Career development

Interested in this job?

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