Senior Developer Marketing Manager

A platform providing business automation and marketplace solutions, connecting millions of small businesses with over 1000 app partners and financial services.
Auckland, New ZealandWellington, New ZealandHawke's Bay, New Zealand
Backend
Senior Software Engineer
Hybrid
5+ years of experience
Enterprise SaaS

Description For Senior Developer Marketing Manager

Xero, a leading business automation platform, is seeking a Senior Developer Marketing Manager for a fixed-term position until December 2025. This role is crucial in their Ecosystem team, which manages one of the world's largest business app marketplaces. The position focuses on growing their developer ecosystem, which connects millions of small businesses with over 1000 app partners and financial services through the Xero App Store.

The role combines technical expertise with marketing strategy, requiring someone who can bridge the gap between developer relations and marketing initiatives. You'll be responsible for executing platform marketing strategies, developing educational content, managing community engagement, and driving growth within the Xero partner ecosystem. The position offers a unique opportunity to impact both the technical and business aspects of Xero's platform.

Working in New Zealand (hybrid or remote), you'll report to the Head of Platform Marketing and collaborate with various teams to enhance the developer experience and platform adoption. The role requires a strong background in developer relations, technical marketing, and community building, with at least 5 years of relevant experience.

Xero offers an attractive benefits package, including generous leave policies, comprehensive health benefits, and career development opportunities. The company culture emphasizes work-life balance and employee wellbeing, making it an ideal place for professionals looking to make a significant impact while maintaining a healthy work lifestyle.

This position is perfect for someone who combines technical knowledge with marketing expertise and has a passion for building and growing developer communities. The fixed-term nature until December 2025 offers a substantial period to make a meaningful impact on Xero's developer ecosystem.

Last updated 21 hours ago

Responsibilities For Senior Developer Marketing Manager

  • Execute platform marketing strategy to drive growth and engagement within Xero partner ecosystem
  • Develop program strategy and delivery for Xero Developers
  • Create targeted education and content to build engagement
  • Manage email nurture campaigns for developer experience and product adoption
  • Improve Xero Developer brand to drive awareness and acquisition
  • Boost engagement across developer social channels and community forums
  • Collaborate on channel acquisition programs
  • Work on ecosystem platform and partner value proposition
  • Optimize Xero Developer Centre for improved experience and conversion

Requirements For Senior Developer Marketing Manager

  • 5+ years developer relations experience in program management, developer marketing or partnership roles
  • Technical background and expertise working with technical/developer audience
  • Track record delivering effective content-led acquisition initiatives
  • Experience building community engagement and advocacy through targeted education programs
  • Proven experience developing marketing strategy, audience segmentation, positioning and messaging
  • Experience with marketing automation, CRM and business software
  • Experience in marketplace, SaaS or high-growth tech business preferred

Benefits For Senior Developer Marketing Manager

Medical Insurance
Mental Health Assistance
Parental Leave
  • Generous paid leave
  • Dedicated physical and mental wellbeing leave
  • Employee Assistance Program
  • Free medical insurance
  • Wellbeing and sports programmes
  • 26 weeks paid parental leave for primary caregivers
  • Employee Share Plan
  • Flexible working
  • Career development

Interested in this job?

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