"Why is Taro named Taro?" - 9/13/2022

- Here are the 3 main constraints we had on a name:
  - It should be short (4-8 characters).
  - There should be a good domain for it, ideally a ".com" website URL.
  - It should have positive associations.
- The reason it took 3 months to find a name for our product and company after we quit our jobs is because we spend the first 3 months thinking about what idea we wanted to do.
- "Tech Career Growth" is a wonderful name for our free community, but it's not a great product name as it's too long and too literal.
- We took ~3 weeks to decide on a name. Here was our process:
  - Come up with guiding principles for the name (covered above)
  - Brainstorm a bunch of names (100+)
  - Narrow it down to ~8 based on the above principles
  - Make a deck with the final candidates, weighing pros and cons
  - Have a couple rounds of discussion/debate to pick 1 name
- You can think of "Taro" as a similar play to "Apple". Doesn't really describe what the product is, but it's a food with positive associations and a short name.
- The logo is a "T" and has additional symbolism by looking like roads. Our goal with Taro is to help you **navigate** your career!

Here are the 3 main constraints we had on a name:
  It should be short (4-8 characters)

Interested in what's going on with Taro? Then this series is for you! With our "Building Taro" videos, we share what we're thinking for the future of this platform.