Negotiation Course: Negotiation Is All About Leverage

The idea of BATNA (Best Alternative To A Negotiated Agreement) is about your ability to walk away from a deal. It is "the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement cannot be made." This will dictate your success in any kind of negotiation.

**As soon as you want something too badly, and the other party knows that, you will be taken