Become An Engineer Influencer [Part 4] - Strategy #2: Social Media is a Sales Funnel

Content creation is the process of identifying a topic you care about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. 

Many software engineers also create content:
- YouTube videos (Rahul Pandey, Steve Huynh)
- Writing articles (Alex Chiou, Michael Lin)
- Producing podcasts (Lex Fridman, All In).

It's never been easier to impact many people while also building a brand.