[Case Study] How I Get 500,000+ LinkedIn Post Views Per Week

Alex Chiou is one of the cofounders behind Taro, and he owes a lot of his success building up Taro to his LinkedIn profile. As of September 2023, he:

• Has 66,000+ followers
• Gets 500k - 1M post views per week
• Spends just 10-15 minutes writing each post

Alex covers a lot of ground in this presentation, so here are just the Top 5 core points:

• LinkedIn is extremely underrated - When it comes to return on investment for your time, LinkedIn is easily one of the most effective content creation platforms if not the most effective. Unlike TikTok, Instagram, and YouTube which are media-based and require lots more effort, you can regularly go viral on LinkedIn with relatively short snippets of text.
• Consistency is key - LinkedIn is pretty generous at allowing you to post many times a week without your posts cannibalizing each other. Try to post at least 3-4 times a week with the upper bound being 2 times a day. If you post too frequently, you are leaving views on the table. Also, you are naturally going to have some posts that do terribly and some that do well: By taking more shots on goal, you are evening out your returns. Variance can be conquered with volume.
• Keep it short, don't be too smart - This is by far the most common mistake Alex has seen aspiring LinkedIn creators make. Engineers tend to be very smart people who love to cover all the nuance, which leads to overly long posts that are neither concise nor dense. This type of content does horribly on social media. Alex's style is to have 5-9 sections (each separated by a line break) with each section being just 1-3 lines for a 30-75 second read. Keep it snappy.
• Write first sentences, not posts - The entire purpose of the 1st sentence is to convince the reader to read the 2nd. LinkedIn by default hides the vast majority of your post's text behind the "See more..." button. Purely focus on writing a compelling first sentence, and the rest of the post should flow from there.
• Never forget: It's just social media - LinkedIn, like every social media platform with 100M+ users, is full of dumb stuff. Don't let that get to you. Don't be afraid to disengage from the platform and not read notifications and comments. And never ever couple your emotional state to how well your social media posts are doing.

Related resources:

• "Why should I bother building a brand or becoming famous on LinkedIn?"
• "How to be brave and post publicly on LinkedIn?"
• [Case Study] Building An Engineering Brand - Why And How (LinkedIn, YouTube, Twitter, Substack)
• How Rigid Should You Be With Your Coding / Content Schedule?
• Presentation slides