How to promote innovation in a non big tech company?

This is a bit sneaky, but could you just... ship it? The catch here is that you wrap it in an A/B test. If it doesn't work, then you can kill it, but if it does and value added to the end-user is crystal clear through the metrics, I feel like it's hard to revert.

This was actually a trick the most talented engineer I've ever worked with used (they went from junior to staff in 3 years at Instagram). Here was their process:

• In their spare time, hack together an ambitious prototype
• Record a very nice video demo of the prototype and share it with the team, which included senior leadership + product/design
• Say that they were just going to run a 2% A/B test with it (1% control, 1% test), and if things didn't work, they would kill the experiment immediately
• People say yes because the code is already written (the non-technical people didn't realize that their code was super hacky and not production ready), and it feels bad to waste it
• Engineer runs the A/B test, it succeeds (they had incredible product intuition), they ship the feature
• Do this again and again to get promoted at light speed

In general, biasing towards action is incredibly powerful. You can learn more about how to do this and build product intuition here: [Taro Top 10] Product Management For Engineers

On a side note, I actually think Big Tech is not innovative, at least not anymore. Of course, these companies are huge and there's tons of engineers working on cutting edge tech, but I would say most engineers are working on:

1. Infra optimization for cost reduction (latency reduction, data compression, bug fixing)
2. Features that are taken from scrappier startups, where most of the innovation truly lies
3. Effectively nothing (they're just mired in bureaucracy)

If you want to learn more about how Big Tech truly functions, check this out: [Masterclass] Should You Work At FAANG? - What Big Tech Is Like For Software Engineers

One big difference between Big Tech and government work: Big Tech has effectively infinite money.

I'm being tongue-in-cheek here, but companies like Google, Amazon, and Meta make tens of billions of dollars a year in revenue, so spending tens of millions on R&D projects that are explicitly designed to foster innovation is much easier.

In fact, most engineers, designers, and product managers in Big Tech don't worry at all about revenue. They simply try to publish a paper, create a demo, or increase engagement. This separation of concerns is good for innovation.

One thing worth considering for you: what criteria is your manager or your organization using to make investment decisions?

• Can you frame your project with the vocabulary and metrics of what the government cares about?
• Instead of going for a "home run" (a greenfield innovation project), can you make a more incremental change on an existing project?

I highly recommend going through this question from an Apple engineer about innovation as well: "How do I come up with innovative, impactful ideas and bring them to my team?"