How to be brave and post publicly on LinkedIn?

The first thing to keep in mind (especially when you're starting out) is the Spotlight Effect: "the psychological phenomenon by which people tend to believe they are being noticed more than they really are".

There's no need to be afraid of posting when you realize how little people spend time judging or thinking about you! It's both empowering and demoralizing :)

Next, I'd focus on being kinder to yourself. Your intentions are pure and your content could also add value to others. You don't read posts from others with the most negative interpretation, so why would others?

As a content creator on YouTube, LinkedIn, and Taro, I am a big believer in the power of these platforms to build a network and create serendipitous opportunity. Figure out a consistent schedule for content like I talked about in my discussion with Steve.

Relatedly, I'm holding an office hours about content/branding next week: https://www.jointaro.com/event/rahul-group-office-hours-building-engineering-brand/

I recently (starting this year) took @Rahul's advice to put myself out there and started writing content on LinkedIn, and here's what I'm finding out...

1. Your immediate network will only take notice once you've done it consistently.
   1. When I first started writing, there actually weren't many people I knew intimately that interested or comment. For better or worse, many of my friends and coworkers just don't care about of what I'm doing - everyone just got their own stuff going on.
   2. The goal of your content is likely going to be adding value to people at scale - and that means strangers outside of your immediate work/personal circles. Since they aren't your primary audience, don't worry too much about their opinions!
   3. Having said that, recently, I did receive a few in-person, positive comments about the content I've been putting out from my friends, and that did mean a lot of me. This felt even better because I wasn't expecting it.
2. You'll soon quickly bump into other creators with similar aspirations as you, and their presence will help support your journey.
   1. The platform does matter, but people in the content creation world are generally very uplifting and wants to boost each other's influence. No matter your niche, there's going to be fellow creators. Don't see them as competitors, but as collaborators!

Looking forward to that office hour Rahul!