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A common reason for good promotion packets to get rejected is due to the candidate "not operating at the next level for a sustained period". Engineers must demonstrate next-level behavior for at least 6 months, and longer for more senior roles.
There’s a separate internal tool for writing promotion documentation (i.e. not CPT or Workday). There is a separate promotion criteria per level.
To write a strong promotion packet, follow these tactics:
There are 2 reviewers assigned to read through the promotion packet. They will review without context from the manager first and are responsible for thoroughly looking through all of the artifacts listed in the doc. They come up with their own rating before the calibration meeting. The calibration meeting includes the 2 reviewers, the manager, and the skip-level manager.
To build up visibility around your work to generate better artifacts, follow the in-depth explainer here: "How can I get my work better recognized by leadership?"
Here are the approvals required for promotions:
There is a limit at an organizational level (director scope) around promotions, but there's no limit within an individual team.